At Room 214, we brought the "silent disco" concept into our Growth Studio. It's a fun part of our process.
A room full of people dancing to nothing.
People dance to music on wireless headphones. Those without headphones hear no music.
Each person focuses on what's most important to them.
Together, a sense of coherence forms.
The insights team conducts customer interviews. The team listens to an interview together with headphones.
Insights team conducts customer interviews.
Team listens to an interview together.
Everyone "hears" different things based on knowledge.
Different teams interpret customer insights through unique lenses, revealing the multifaceted nature of organizational understanding.
Creatives hear emotion. The product team hears innovation. The sales team hears channel opportunities.
Hear grand vistas and emotion.
Focus on innovation.
Identify channel opportunities.
Most organizations limit customer data to the insights team. One person cannot "hear" everything.
Harvard Business Review: Teams solve problems faster when they’re more cognitively diverse.
Bring in experts for dimension.
Consider different viewpoints.
Value isn’t created by filling a slot, it’s created by connection.
Seth Godin: Connection leads to ideas, solutions, and breakthroughs.
Each participant shares what they heard from their area of expertise. They share what they found interesting.
Share from your domain.
Highlight key points.
Reveal unexpected insights.
The Silent Disco connects the team. It connects clients and the growth studio.
Brings the team together.
Connects with clients.
Creates a shared vision.
At the same time we are all going to listen to the audio:
https://drive.google.com/file/d/1WPYqlqxBxQf8M6oxAoon7xTnmKXXNXQb/view?usp=sharing
The Silent Disco: Grooving on Customer Insights